Regardless if you are a fan of Starbucks or even just coffee, being in the industry, coffee shops are a prerequisite. When I first heard “Dumb Iced Caramel Macchiato”, “Dumb Green Tea Frappuccino”, “Daumb Hazel Nut with Whip Cream” and “Dumb Starbucks…” I thought, OK, your hoodie collar shirt tucked into mountain-climber shorts with neon suspenders replete with bowling shoes is the face of 2014 corporatist rebellion. …Damn, why does it have to be suspenders and bowling shoes… Then a Mom-Jeans thin-haired 20 something, with matching glasses and bowling shoes shows me the cup.
A quick search quickly straightens out the squirl-iness and rationale for the massive congregation of bowling shoe aficionados. Like every other very “in” thing Americana today, it’s about protesting the hypocrisy until/unless you can become/are the hypocrisy. Very using Sony camcorders to film Occupy Wall Street protest of too large to fail corporations and distribute on Youtube while parents own Sony stock and have application to work at Youtube.
Very reminiscent of a conference call where I was introducing a writer to a producer. “…he’s talented and has several screenplays…” Producer – “Just please don’t tell me it’s another white kid with another zombie script…”
As much pride as we take in Made In The USA as innovative, original, quality, as long as we call it parody and can monetize, we are All Good… Given how corporate attorneys are looking for additional reasons to justify their hourly billings, and extremely aggressive those of Starbucks, tough for one not to wonder. It this an American creating friction then selling solution example? Much like the music industry’s “help the artists” campaign when creative artists are mostly starving and attorneys, managers, engineers, promoters, publishers, etc all are not?
Seriously, what kind of effort is this, not even: “Dumb Bucks”, “Starsucks”, or just “Coffee For the Dumb”? Where has all the creativity gone to?!?!?!